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Sandisk announces new music format on MicroSD

A little music?

With CD sales trailing off into irrelevance and physical media sales generally not doing so well, the MicroSD is a last ditch attempt to woo millions of MP3 and mobile phone users into buying a new format.

The tiny card can be bunged straight into mobile phone slots and just in case that's not enough to tempt people, comes complete with a USB sleeve too.

In the US, giants like Wal-Mart and Best Buy have already shown faith and signed up for the little cards, which come DRM free from EMI Music, Sony BMG, Universal Music Group, and Warner Music Group.

The WSJ claims that the new format will start off tentatively, dipping its toe in the water with the release of 29 albums to begin with.

How much the cards will sell for is still a big secret but it's thought a micro album could set you back between seven and $10.


( 4 comments — Leave a comment )
Sep. 23rd, 2008 07:12 am (UTC)
It's too little, too late.

The giant music corporations are trying anything they can to keep music tied to a physical format because it's the only way they can attempt to justify their exorbitant markups and half-assed DRM schemes.

Without a need for centralized distribution, there really isn't much need for giant media companies. Touring and booking shows isn't rocket science, and marketing is trivially easy when you can push your music directly to your fans, and have direct contact with your fans through social networking sites.
Sep. 23rd, 2008 12:33 pm (UTC)
Well said.
Sep. 23rd, 2008 07:29 am (UTC)
This might work if it was 1998 instead of 2008. This is also an indication that the recording industry is grasping at straws. I've long thought that this would be the next wave in music sales. I confess to being someone that still buys new albums. The industry has been hoarding its chickens for so long that I'm no longer looking for a new format. Recording music will never die, but the industry that does it now is doomed.
Sep. 23rd, 2008 01:29 pm (UTC)
lmao disney has been making them for a while. they go into their mix stix. i found the accidentally online a while back.
( 4 comments — Leave a comment )

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