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September 22nd, 2008

http://www.theinquirer.net/gb/inquirer/news/2008/09/22/sandisk-announces-music-format

Sandisk announces new music format on MicroSD

A little music?

With CD sales trailing off into irrelevance and physical media sales generally not doing so well, the MicroSD is a last ditch attempt to woo millions of MP3 and mobile phone users into buying a new format.

The tiny card can be bunged straight into mobile phone slots and just in case that's not enough to tempt people, comes complete with a USB sleeve too.

In the US, giants like Wal-Mart and Best Buy have already shown faith and signed up for the little cards, which come DRM free from EMI Music, Sony BMG, Universal Music Group, and Warner Music Group.

The WSJ claims that the new format will start off tentatively, dipping its toe in the water with the release of 29 albums to begin with.

How much the cards will sell for is still a big secret but it's thought a micro album could set you back between seven and $10.

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